Product Designer

👋Hello!

I’m Patricia.

A Product Designer with over 10 years of experience crafting user-centered digital products, developing design systems, and elevating brand experiences across web and mobile platforms.

My design journey began as a Production Designer, where I built a strong foundation in visual design and layout. Over the years, I’ve grown into senior design roles through freelance and contract work, collaborating with agile teams to bring ideas to life — from concept to high-fidelity execution.

I specialize in:

  • UX/UI Design for mobile apps and websites

  • Building scalable design systems and consistent brand identities

  • Translating user research into thoughtful, intuitive experiences

  • Designing marketing collateral and user-facing content that supports business goals

I believe great design is both beautiful and functional — grounded in research, shaped by collaboration, and aligned with purpose. Whether it's building new features, refreshing a brand, or streamlining a flow, I bring a thoughtful, organized, and adaptable approach to every project.

🛠️Building Working relationships

Collaborate with an empathetic, goal-oriented creative to develop smart, intuitive designs that elevate the user experience and brand presence.

The product development process can be rigorous and stretch our capabilities when managing business expectations, product constraints and timelines. In phases of transforming complex challenges into clean, intuitive solutions, you need a reliable, experienced design leader to deliver clarity, resourcefulness, and creativity.

Learn more about how I work and what I bring to your team.

  • I align business goals with user needs to create reliable, effective solutions with clarity, relevancy, and scalability.

    • Clarity: A vital key for brands and businesses to communicate their value effectively, build trust, and create seamless customer experiences.

    • Relevancy: Keeping brands connected to their audience, ensures their products, services, and messaging stay meaningful and competitive.

    • Scalability: Essential for brands and businesses to grow sustainably, adapt to demand, and deliver consistent value at every stage.

  • 🔎 Step 1: Discovery & Scope

    Gaining clarity and direction during the discovery and scope phase sets the foundation for a successful project—aligning goals, identifying user needs, and ensuring teams move forward with purpose and focus.

    🌱 Step 2: Development (Ideate, Prototype & Test)

    Ideating and testing during the prototyping phase is crucial for uncovering insights, validating design decisions, and refining user experiences—ensuring the final product is both effective and user-centered.

    ⭐ Step 3: Branding

    Strong branding goes beyond visuals—it builds trust, fosters emotional connection, and creates a cohesive experience that resonates with users. When done well, branding informs product decisions, enhances usability, and strengthens long-term loyalty.

    🚀 Step 4: Marketing (Optimize & Launch)

    Effective marketing is rooted in understanding your users—tailoring messaging, visuals, and channels to speak directly to their needs and values. When aligned with a brand’s identity, it drives engagement, builds trust, and delivers meaningful impact.

    • Product Design: Mobile Apps | Responsive Websites

    • Branding Design: Brand Systems | Business Assets

    • Marketing Design: Content Planning | Campaign Assets

  • My working style as an experienced Product Designer when engaging with stakeholders, cross-functional teams, and clients is described as:

    • Clear, concise, and consistent communication

    • Engaging high-level problem solving and collaboration

    • A responsive and supportive leadership style

    • A lifelong learner, constantly refining skills and expanding knowledge

    • A user-centered information seeker and promoter

    • An active listener and informed design presenter

  • In my perspective, how projects are completed matter as much as delivering the final product. That’s why I strive to create a supportive and engaging work environment, as well as intuitive solutions.

    What you can expect from me:

    • User-centered products and experiences

    • Refined, high-quality deliverables

    • Crafted, scalable brand visual systems

    • Reliable and supportive energy

    • Meeting realistic launch timelines

    • Problem solving and applying feedback