https://patriciamazur.com/work-in-progress-blog daily 0.75 2023-10-24 https://patriciamazur.com/work-in-progress-blog/2023/10/18/tester-post monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1698171567317-BQEV8FI1G7FLDET3ZV02/Lifestyle+Protector+2019-1.jpg Work In Progress - Lifestyle Protector Process https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1698171567428-U1O2VUKW5XAMV0RV0PPE/Lifestyle+Protector+2019-2.jpg Work In Progress - Lifestyle Protector Process https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1698171568742-KS7K5VQEGDLYOF1O5DWG/Lifestyle+Protector+2019-3.jpg Work In Progress - Lifestyle Protector Process https://patriciamazur.com/work-in-progress-blog/2023/10/18/maxine-bulloch-photography monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1698173331060-TZUKWUZBCLYCPUKYVIJD/Maxine+Bulloch+Catalog+2018-1.jpg Work In Progress - Maxine Bulloch Photography https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1698173331257-091WQOFMXKORTLG8H5A6/Maxine+Bulloch+Catalog+2018-2.jpg Work In Progress - 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Tenen Restaurant A robust restaurant website and mobile app. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1750287072697-T1HMIAHTBC6R3MRQOR1L/unsplash-image-UC0HZdUitWY.jpg Portfolio - Tenen Restaurant A robust restaurant website and mobile app. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1750287681898-ZGJCPAVQX63ZIHBDBR98/unsplash-image-xsGxhtAsfSA.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1754095002813-9SO7PB36QTPVUAKHKQIL/Kitakar-IdealClientPersona-Emily.jpg Portfolio - Kitakar Beyond Lashes & Brows: Explore the branding journey that transformed a local studio into a thriving, sustainable, and value-driven leader in the beauty sector, demonstrating a blueprint for long-term success. https://patriciamazur.com/portfolio daily 0.75 2025-07-29 https://patriciamazur.com/portfolio/2025/7/29/kitakar monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/6988b9ce-2f06-4d73-9f04-42fdfca5da00/Kitakar+Homepage+Hero.jpg Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/9f0c3e43-77e7-4f84-aa51-0c352b0f1baf/Kitakar+Logomark.png Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/6d4b03c1-66eb-4aba-bbc0-9064d2f2f674/Kitakar+Email+Post+Appointment+Thank+You+and+Feedback.png Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/2a52beae-7604-46cc-9735-b2c787a8e832/Kitakar+Wordmark2.png Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1754519923898-FOEFFBSCCD4K15J3JQ5L/Instagram+Post+2+-+Trends+1.png Portfolio - 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Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/9c9cef11-64b7-432a-9920-1c87f5d6225c/Website+Styling+Sample.png Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1c30fc01-d44c-4fe5-9452-8572f19935b3/Kitakar+Booking+Flow-+iPhone+16+Pro+Max+-+440px+x+956px.gif Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/41f776d9-ce69-4168-b8b2-bbe6c67d827f/Kitakar+Newsletter+-+iPhone+16+Pro+Max+-+440px+x+956px.gif Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1754501899284-TOEQNZUNBRZCATZULTPQ/Kitakar%2BCare%2BBooklet%2BCover%2BMockup.png Portfolio - Kitakar https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1754500871014-QXJV7L37GGY8HC4XSPRC/Kitakar+Care+Booklet+5_x5_+Inside+1+Small.png Portfolio - Kitakar https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1754500913020-TJHXUOT8U5LGEFWX8U0F/Kitakar+Care+Booklet+5_x5_+Inside+2+Small.png Portfolio - Kitakar https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/bdc5f39f-7e48-4b2a-8929-8a28597214cb/Kitakar+Booking+Confirmation.png Portfolio - Kitakar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/89f0ecfc-e915-497c-95be-bbcf62cfed85/Kitakar-IdealClientPersona-Emily.jpg Portfolio - Kitakar - Make it stand out Emily Park is an ideal client persona for Kitakar. 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The design on the right was selected because it tested better on these metrics. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752701048175-UO9LC59MKO8L8ZVRGAYJ/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_3.png Freshslice Pizza Gallery 1 - Logo Development Here is a selection of logo concepts sketched out with notes. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752701722026-AYK7T9QS3KEQFK602RG2/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_5.png Freshslice Pizza Gallery 1 - Competition Visual Comparison Researching and referencing industry brands enhances how best to visualize and market Freshslice’s unique value proposition of a fresher, healthier pizza selection. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752701923854-ZWY7D6HM3BANPTM251ZX/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_6.png Freshslice Pizza Gallery 1 - Logo Design The logo developed is clean, bold, and differs from industry competitors with its green leaf logomark. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752701963792-23DUT1S791180ZPXJPEI/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_7.png Freshslice Pizza Gallery 1 - Logo System Designing a logo system that is both versatile and scalable is necessary for Freshslice’s brand evolution. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702011333-U9SFIMOYSAEQFK6Y8ICU/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_8.png Freshslice Pizza Gallery 1 - Colour Story Red is a strong and classic colour used by competitors in the pizza industry. It was a strategic choice to further differentiate by selecting green as the primary brand color for Freshslice. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702067514-MASGC9JJJ5WG3YVVJHCG/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_9.png Freshslice Pizza Gallery 1 - Colour Palette The use of green brings freshness and energy in an otherwise saturated market. Green also references the lush greenery of Vancouver (where the brand is founded), and the nutritious, healthy Freshslice ingredients. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702128509-2BDT6UNBV7LC9FPP37MD/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_10.png Freshslice Pizza Gallery 1 - Typography The contrast of big, bold headlines, clean, legible copy, and bouncy script blends both the professional and approachable personality of Freshslice. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702181929-MK657DAUFCU645F05RR2/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_11.png Freshslice Pizza Gallery 1 - Brand Visual Elements Identifying specific elements that elevate and balance the overall brand visual identity is like developing a special mix of toppings for a delicious pizza. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702232601-XCHFAKKVLIM1TL5QLGO6/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_12.png Freshslice Pizza Gallery 1 - Logo Comparison Contrasting the current logo to the proposed logo developed highlights the improvements in design, aesthetic, and style. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702352597-S0BAHBW2C5FMNJOR77DB/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_13.png Freshslice Pizza Gallery 1 - Logo Adaptability Testing for scalability between the two logo options showcases how the updated logo has better legibility and clarity when scaled smaller. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702435381-KIOBBSPL9QHRAGZXOR39/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_14.png Freshslice Pizza Gallery 1 - Vibe Checklist Connecting brand visual elements to the store design to create a unique perspective on convenience with greenery, natural elements such as woods and stones for a calmer, refreshing, and enjoyable space. https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1752702506318-XQE7WAS5U2YR9VSZD4F4/Freshslice-PortfolioAssets-Gallery1_FS-F1_BrandIdentity_15.png Freshslice Pizza Gallery 1 - Brand Presence Translating and applying the brand elements into a refined and competitive visual brand identity system results in a focused, intentional, and exciting brand update. https://patriciamazur.com/brand-breakdowns daily 0.75 2025-11-20 https://patriciamazur.com/coming-soon-1 daily 0.75 2023-10-26 https://patriciamazur.com/something-exciting-is-on-the-way daily 1.0 2025-11-18 https://patriciamazur.com/alibi daily 0.75 2025-06-18 https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1697757862882-AFU37D5CAKMPG2JXG9XB/Alibi+1.jpg Alibi https://images.squarespace-cdn.com/content/v1/5b60c3b6697a98b670ba34a6/1697757865288-98ZRIF8GA7N3DY2MI0NQ/Alibi+2.jpg 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